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Beginners
How To Guide
The Basics of Information Technology
Marketing
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Websites help to build brand awareness offering
new avenues of promotion.
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Customer loyalty deepens because web based purchasing
affords customers the opportunity to communicate
with the company.
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Conversely, a web site also allows the firm to offer
better service to consumers.
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For a closer look at the Marketing Mix, visit our
Advanced How To Guide "Promoting
your Online Presence " .
Business
Issues
Managerial commitment is also a factor in the success
or otherwise of the application of IT to your business.
If the eBusiness initiative is seen as a marginal concern
then it will never achieve its true potential.
Good management is crucial to the ongoing creation of
value and efficiency. If the company is looking toward
the global marketplace, important considerations which
could affect the success of the initiative
are localisation, the legislative framework within which
business operates and logistics.
It is imperative to state that processes within a company
may need to change considerably if the company is about
to embark on a new [e-business] sales channel. Web Customers
need and expect different levels of service. Companies
must understand that the purchase of new technology
is of little value unless the company is willing to
go through a program of process reengineering and change
management.
Regardless of whether you want to work on a local, national
or international level, you need to get to grips with
the way in which IT affects your business; now and in
the future.
Useful
sites
Useful Reference Sites
· www.openup.ie
A comprehensive resource site for companies going on-line
for the first time.
· www.basis.ie
This website has been developed in order to provide
business with a single access point to all Government
information and services
· www.entemp.ie
The website of the Dept. of Enterprise, Trade &
Employment
· www.Internet.com
A very comprehensive site that covers all aspects of
the Internet from technology to marketing to eBusiness.
· www.domainregistry.ie
Secure the name of your Irish website here.
Search
Engines
Search
engines are sites that look for information for you
on the web.
· www.yahoo.com
· www.google.com
· www.altavista.com
· www.metacrawler.com
· www.searchenginewatch.com
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