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System Label

3 Problem Definition and Objectives


By 2000, the plants in both Ireland and Germany were running identical systems, as developed by the Roscommon team, using the same data structures, forms, reports and interfaces. The systems were designed to be bi-lingual and, with a few changes, could be switched from English to German and back again. The biggest problem then faced by the team was that of Data Integration and this became the main objective for the company’s eBusiness project. “We wanted to secure the future of the Roscommon plant by integrating the two facilities using technology” commented Maurice Buckley, Managing Director at System Label in Roscommon.

There were advantages to having two plants but, by linking the two systems the company could start to address some of the disadvantages. Until the project was initiated, the transfer between systems had been done manually via fax. Each week, the two sites would exchange a number of faxes:

  • Planned deliveries and shipments information going one
    way and;
  • Orders to be produced, stock levels and raw materials transfers going the other way

There were a number of issues with this process:

  • Timeliness – the transfers of data were happening on a weekly basis meaning that the two plants were only able to receive new information on orders (going one way) or product to be shipped (going the other way) every seven days. This meant potential delays in processing customer orders.
  • Time consuming – The printing, faxing and re-keying of data was a monotonous and time consuming task – the paper chain was enormous.
  • Error prone – Regardless of quality of staff, manual systems were always prone to errors – a mistyped digit or misread piece of information could have greatly impacted a customer order. Each plant had to work to a very high ISO quality standard and thus it was imperative that there were no mistakes made.



Because the labels were treated by System Label customers as standard off-the-shelf components, quick production and turnaround of orders was vital. Orders were often low-runs and are therefore of a low value. Given the issues outlined above, no matter how efficiently System Label in Ireland could ‘work’ the system, it made no sense to accept orders under €2,000 in value – given the cost of the manual system, there was just no margin below this threshold. Commented Buckley, “we wanted to take more orders from the German plant but this cost threshold meant we were unable to do so”

4 Decision

The System Label computer system had been in development for a number of years prior to the announcement of the Enterprise Ireland eBusiness Accelerator Fund and, since 1994, had been developed in Access - Microsoft’s application for building relational databases. Although powerful, Access is targeted at SMEs and has limited capability in terms of data-security and expansion (the
amount of data it can hold is small compared to other ‘corporate’ databases). Eventually, the inadequacies of the Access system will require a move to a more powerful corporate product.

The decision to progress with Access and, in particular to link the two systems together was taken as part of a strategic view of where the management team wanted the company to be in the next 10 years. The grant award from Enterprise Ireland was vital in focusing the minds of the management team, not only in Ireland, but also in Germany. As 80% of the value of this project was going to be realised by the Irish plant, it was important to show that they had the support of Enterprise Ireland and, through the grant assistance, were able to pay for most of the development themselves. Additionally, the timelines put in place by the grant meant that decisions had to be made. “The grant gave us an incentive to do it now and not later” said Buckley.
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National Development Plan The Programmes of Enterprise Ireland are co-funded by EU Structural Funds