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Pilot Projects can help win Buy-in.

The Irish plants of a multinational company were already using electronic data interchange (EDI) with major supermarket customers to receive and process electronic point of sales (EPOS) data.

The company in Ireland conducted a review of how greater use of the Internet could improve its operations but decided, that apart from some possible marketing and promotion benefits, it was difficult to see how the Internet would add value. It already operated a successful just-in-time system with its suppliers and most of the company took the traditional view: 'if it ain't broke, don't fix it!'

However, a number of staff were aware of the benefits their major customer had recently achieved through the introduction of a new extranet for its suppliers. They formed a small task force (involving staff from different parts of the company's operations) to see if they could achieve similar benefits working with their suppliers and came up with a project proposal.

It was easy to convince their suppliers of the benefits of the project, as they were keen to co-operate with their biggest customer. It was much harder to convince their own staff of the benefits. A small pilot exercise was undertaken with a cluster of suppliers. A CD-ROM was produced to demonstrate the system and help staff to understand the benefits. Although the project absorbed more staff time and costs than originally budgeted it did demonstrate that significant improvements in supply chain efficiency were possible with the added bonus of more transparent operations.

The success of the pilot exercise convinced internal employees and has given the company the confidence to extend the extranet to its other major suppliers.

Learning Points
  • Even companies, which already operate sophisticated electronic procedures, can obtain large benefits from wider application of new technology to supply chain management.
  • You need to think through the best approach to securing buy-in to any IT project and may need to do quite a bit of work to implement such efforts.
  • Pilot exercises can be a useful tool in securing buy-in.


National Development Plan The Programmes of Enterprise Ireland are co-funded by EU Structural Funds