|
|
Shabra
Plastics & Packaging
Website http://www.shabra.com
Based in Carrickmacross, Co. Monaghan, Shabra Plastics
was founded in 1986 when Oliver Brady, a close family
friend of the Shah family, returned to Ireland from
Kenya. With little idea of what he would do on his return,
he was persuaded by the family to open a plastics manufacturing
facility using the knowledge he had gathered while working
at other Shah manufacturing plants in East Africa. Shortly
after Oliver founded the company, he was joined by Rita
Shah, and thus the Shabra name was born ShahBrady.
When wondering how to break into the Irish market for
plastic bags, the two went to a landfill site, collected
discarded bags and brought them home. From these samples,
Shah was able to gauge the specification of bag that
was required for the Irish market.
For a
printable PDF version of this case study please click here.
Note: you will need to have Adobe Acrobat reader to view these documents.
If you do not have the Adobe Acrobat reader you can download it free from
here:
 |
|