|
|
John
Hinde Group
6 . eBusiness Project Benefits
A number of benefits were identified at the start of
the project for customers, suppliers and John Hinde.
6.1 Impact on Customers
- Easier,
quicker ordering process
- Can give
access to a full library of on-line source materials
(images, fonts, marketing suggestions)
- Simplifies
international ordering
- Will
speed-up the design approval process
- Can order
goods at any time
6.2
Impact on Suppliers
- All orders
received in a standard complete format
- Improved
reporting and demand forecasting
- Automation
of order batching will speed throughput and reduce
unnecessary manual intervention
6.3
Strategic Benefits
These include:
- Supporting
existing business model will allow cost-reductions
and process improvements while gathering experience
for a more significant play into the web market
- Broadening
the mix of customers through new distribution channel
- Expanding
the current short ordering/selling season in which
the company operates
- ECommerce
and the Internet offers the opportunity to capitalise
on it’s untapped Photographic Image Bank
- Reposition
existing business to offer a better customer service
including:
- Seamless
customer interaction
- Faster
turnaround times
- Automated
Photo image selection and design
- Direct
customer access to order tracking, invoicing and
shipping information
- Access
to password-protected area will speed up design
approval process for existing customers
Following
completion of the project the team is confident that
they have delivered the benefits outlined above and
more. In particular the customer gets:
- To order
in low quantities
- To order
their image online
- Receives
orders within five to ten working days
- Online
Custom Design
In addition
the project has led to the spread of the technology around the company.
For example, email is fully utilised now. In addition there is a real depth
of eCommerce skills in the company. For example, the team were able to develop
their shopping cart internally. This would have been beyond them before
the project. Also, Lily is now strong in implementing search engine optimisation.
|
|
