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Anthony Nicholas Group
Website www.fieldsofdublin.ie
Since the
development of the Internet , many Jewelers have discovered the benefits of
presenting their products online. Retail and Business customers alike find the
ability to view, price and source pieces of Jewellery in this way convenient
and useful. Against this backdrop the Anthony Nicholas Group set about
establishing themselves
online. To do this successfully, a full back-office systems replacement was
required and two different web sites had to be developed and supported - one
for Irish retail customers and the other for business customers who are
primarily based in America and Ireland.
The Irish Retail site www.fieldsofdublin.ie
was developed as a marketing tool to develop and promote the Fields of Dublin
branch network. This was the first stage of the project to be launched and the
level of interest in the site has exceeded their expectations.
The main part of the strategy was the development of web-based technology for
interacting with customers, supported by the accounting systems replacement.
The in-house project team was supported by a carefully selected software
supplier and a web design company. This stage of the project is still on going
although clear benefits have already been identified from the new ways of
working that the project has established.
The project came at a very important time for the Anthony Nicholas Group and
has been fundamental to placing them in a position to meet their overall
business strategy.
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