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Vitra
Tiles
Website http://www.vitrakaro.com
Vitra Tiles is a subsidiary of Eczacibasi Ceramic Tiles, a Turkish tile
producer. Based in Arklow, Co. Wicklow, Vitra was officially opened in
September 1999. Vitra Tiles is largest ceramic tile manufacturer. Vitra
has grown impressively over the last several years. Their output has risen
from 93,000 m2 in 1999 to over 1.3 million m2 in 2001.
The challenge they faced was how to create easy customer access to sales
staff in Arklow, information on product availability and price, technical
information, and the ability to raise orders directly with the factory.
They developed an eBusiness project to meet this challenge. They worked
with IBM Consulting Group to develop an overall eBusiness strategy.
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