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Specialty Print and Design

7. Implementation

Technical Dimensions

There were three dimensions to the technical infrastructure:
  • internal systems
  • web site
  • pre-production
Internal Systems
  • accounts - SAGE software sitting on a Linux server
  • mail server - running on a Linux server with PC's running Microsoft Outlook
  • administration - Xpediate software for the dissemination of messages, call logging, transaction history and logging of customer emails and faxes
  • central database - to store information for the Xpediate software.
On designing the internal systems, Dan Courtney planned for minimum exposure to security threats. Firstly he suggested running the accounts and mail server on the Linux operating system instead of Microsoft NT. He felt that there were fewer viruses written for Linux systems. Running these critical applications on Linux would minimise the threat of downloading viruses. As at this time the SAGE accounting system is not connected to the outside network, all orders arriving via the web site have to be manually entered. This may change in the future as the security is increased.

Except for the mail server, all the internal systems have no connection to the outside world. In this stand-alone environment, SPD have ensured they have a negligible threat from imposters hacking into their systems.

The Xpediate software and the Central database serve as a basic CRM [Customer Relationship Management] system. Each customer enquiry, request for quotation and order is logged and tracked via a central database. This system allows them to accurately monitor and follow up their customer transactions.

The Web Site

The web site comprises of both a B2B and B2C area.
  • web server - hosted with Go2Web
  • tailored customer section for ACC bank to:
    • displaying product catalogues
    • ordering facilities
    • account information
  • web site for marketing and promotion
    • information about the company
    • contact details
    • customer quotes
SPD decided to host the web server off site for cost reasons. The alternative was to purchase expensive hardware, with both backup and resilience capabilities. In addition, they had little in-house IT expertise to run and maintain such a system. Instead, their site is managed and maintained in an external facility with a guaranteed 24x7 uptime along with full back ups.

For any small site modifications, SPD have a trained member of staff who makes any such changes to the site.

Pre-Production

SPD made a massive investment in electronic plate making equipment. Supplied by Millers, their new Hindleburg system cost € 140,000 and consisted of:
  • file server - for the electronic transfer of artwork
  • Apple Macintosh - to check off artwork and match colours
  • CD burner - for transferring artwork to CD and then loaded on to the electronic plate making equipment
  • networks - ISDN [see sidebar] for access into the file server
As with the internal systems, Dan Courtney & Associates suggested this costly system operate in a stand-alone capacity. With no network connections directly into the equipment, all files are transferred manually via CD.

To receive files a fileserver is connected externally via an ISDN line. Customers are able to upload any artwork to the system. Artwork is then loaded onto the Apple Mac and set up for the electronic plate making process. The file server also receives other artwork for direct transfer to other printing equipment in the facilities.

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National Development Plan The Programmes of Enterprise Ireland are co-funded by EU Structural Funds