Dubarry Limited

Website http://www.dubarry.ie

Dubarry was established in 1937, by local community leaders in Ballinasloe, County Galway, primarily as a co-operative initiative to provide local employment. Today the domestic general footwear market accounts for about 50% of Dubarry’s revenues. The balance comes from its specialist marine and outdoor brands with about 12% of that coming from the Start of case study market and the rest from overseas markets. The long-term aim for the company is to develop the specialist markets even further.

1 . Overview

2 . Background 2.1 Company History 2.2 Market Background

3 . eBusiness Project 3.1 Motivation 3.2 Planning 3.3 Funding 3.4 Selecting and Working with a Supplier 3.5 The Web Site

4 . Future Direction

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