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The
Irish Chocolate Company
Website http://www.butlerschocolates.com
Established in 1932 the Irish Chocolate Company has
been owned by the Sorensen family since 1959. Now Irelands
leading manufacturer of chocolate, they produce several
brands, with Butlers Irish Handmade Chocolates (www.butlerschocolates.com)
leading the pack. It is positioned at the premium end
of the confectionery market. Today these products are
distributed through their retail outlets, their cafés,
by mail order and online.
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