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The Irish Chocolate Company

Website http://www.butlerschocolates.com

Established in 1932 the Irish Chocolate Company has been owned by the Sorensen family since 1959. Now Ireland’s leading manufacturer of chocolate, they produce several brands, with Butlers Irish Handmade Chocolates (www.butlerschocolates.com) leading the pack. It is positioned at the premium end of the confectionery market. Today these products are distributed through their retail outlets, their cafés, by mail order and online.

1 . The Irish Chocolate Company
2 . History
3 . Sales Model
4 . Marketing Initiatives
5 . Problem Definition
6 . Web History
7 . Current Site
8 . Design and Deployment
9 . Outcome
10 . Recommendations to Other Companies

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