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Atto
Abrasives Ltd
4 . Objectives
The
objective of the project was to create additional value
for åtto’s customers. As Tom Prendergast,
the Marketing Director, commented “eCommerce was
not an end in itself for us. This was not a way of simply
improving efficiencies or reducing costs. The project
is much more about driving value for the customer.”
Specifically, the objectives of the project were to:
- Empower
customers to make decisions
- Give
the customer enough information to make decisions
More generally
the project was designed to have a positive impact on business processes.
It was felt that internal processes would be impacted as follows:
- Improved
order processing and inventory control
- As
customer will be able to enter their orders and
application data directly on our system this will
free up personnel for other tasks
- Market
information will be more readily available- customer
profile- application information- projections
In addition,
external business processes would also be impacted:
- Immediate
cross referencing of grade / specification to the
International Standard and by extension to the åtto
grade
- Technical
support appropriate to the needs of the customer
-
Ability to check the technical specification, shape,
speed rating and availability of the product
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