Enterprise Ireland eBusiness Unit -- Podcast: eMarketing Roundtable
eBusiness Unit Podcast: eMarketing
Welcome to the first of what will become a series of podcasts from Enterprise Ireland's eBusiness Unit. In this pilot podcast we invited guests with specialist knowledge of issues surrounding eMarketing to discuss how this can be exploited by SMEs in Ireland.
Below we have the full podcast which you can listen to directly through your web browser. We've also broken up the round table discussion into separate sections to make it easier if you connect via a slow internet connection. You can also simply click and download individual MP3s you wish to listen to or place on an MP3 player.
We would welcome your feeback on this first podcast from the eBusiness Unit. Please send any comments or ideas for future topics you would like to see covered to ebusiness@enterprise-ireland.com.
To listen to future podcasts we recommend you sign up to Enterprise Ireland's podcast feed which can be added to a range of podcast catching software, such as iTunes or Juice. If you are new to podcasts, we've provided some links to helpful resources which explain the process on the most popular freely available software.
eMarketing The full round table eMarketing discussion. [Length 45 minutes]
Click PLAY to listen - Click here to download the MP3 directly. [20.6MB]
Below, for your convenience we have broken out each topical area.
Site updates, link & search engines Q. How do you frequently update the message on your website so that it is more likely to encourage increased links and therefore make it more interesting to search engines generally? [Length 8m50s]
Click PLAY to listen - Click here to download the MP3 directly. [4.13MB]
What
is eMarketing anyway?
Q. When you first think about the term eMarketing what are the things
that come to mind? [Length 12m4s]
Click PLAY to listen - Click here
to download the MP3 directly. [5.62MB]
Domains and hosting Q. So, content is king in terms of first base, having a website that's going to be picked up by the search engines. Then a question that we've often seen come up on the ebusiness discussion forum has been how important is it for me, if I'm trying to sell to an overseas market, to have a dot com as opposed to a dot ie or a dot co.uk, if I'm going to try and sell into the UK market? Does it matter if my content is sitting on a server in Ireland, or, if I'm trying to sell to the US market, should it be sitting somewhere in the US? Are these issues that SME's need to be thinking about? [Length 8m55s]
Click PLAY to listen - Click here to download the MP3 directly. [4.17MB]
eMail Q. You mentioned getting someone to supply their email address, because, once they give that permission, you then have a channel through which you can communicate with them... How key do you see email as a means for SMEs to communicate with their customer base? Is it a critical part of the overall process? [Length 2m54s]
Click PLAY to listen - Click here to download the MP3 directly. [1.42MB]
Search engine visibility Q. We've been talking quite a bit about search engines. Implicit in that is the fact that for most commercial websites, they're going to live or die by how well they perform in terms of being visible in search engines?... [Length 6m31s]
Click PLAY to listen - Click here to download the MP3 directly. [3.07MB]
Top tips - things to avoid Q. We've talked about content being key, we've raised the issue of a blog being of value if used correctly... and we also touched on the issue of advertising through search engines. Coming full circle... what would be your top things to avoid doing when you produce your website? [Length 3m37s]
Click PLAY to listen - Click here to download the MP3 directly. [1.75MB]
