Page 30 - TheMarketAutumn2013

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| AUTUMN 2013
What they do:
Recycling has become big
business in the past few years,
and taking full advantage of
this, Cynar, a Portlaoise firm,
has developed an innovative
technology that converts a
variety of plastics into synthetic
fuels. The company’s first full-
scale plant has received all
required permitting and licensing
and is operating in Ireland.
Paul Murray, the firm’s
business development director,
said the firm had difficulties
initially because it had to
educate the market about the
technology. Once the firm had
completed construction of its
Portlaoise plant in 2009 it was
in a better position to go to
operators in the UK.
Growing in the UK:
Cynar, which was established
in 2007, agreed a £70 million
deal with waste company
Sita UK (a subsidiary of Suez
Environmental) in 2010 to build
10 new plants. These include
one in Bristol, which will be
Britain’s first ever facility
capable of producing diesel
from end-of-life plastics.
The Bristol plant, which is
expected to go into commission
before the end of this year, will
produce about 4.2 million litres
of diesel fuel per year from
6,000 tonnes of plastics, such
as yoghurt pots and carrier
As if that weren’t
impressive enough, Cynar is also
currently building the first of a
possible eight plants in Almeria,
in Spain, which is to go into
commission next year.
“Cynar has been genuinely
innovative in taking on the
problem of waste plastics
and doing something positive
and profitable with it. Our
first few years in business
were pretty tough, and it took
a while to get things off the
ground,” said Paul Murray, the
firm’s business development
director. “Everything changed
with the commercial contract
with Sita, which I believe is the
first contract of its kind in the
industry. Last year, we followed
this up with a similar deal to
develop up to eight facilities in
Spain, so we’re really getting
going now.”
“The UK is a great place
for us because unlike most
markets, contracts with waste
operators such as Sita or Veolia
tend to be for much longer.
These firms have massive
10-to 20-year contracts with
municipalities, which give them
the confidence to make big
investments in areas such as
plastics-to-fuel,” he said.
What sets Cynar apart:
Murray admits that it is not the
only firm out there doing similar
work in a booming sector. But
he believes Cynar’s offering is
superior to that produced by
rivals. “There are a number
of firms operating in our field
that have sizeable operations,
particularly in the US. However,
most of these are producing
crude oil, whereas we produce a
refined fuel that can be reused
and blended, thereby giving us
competitive advantage,” he said.
The UK One to Watch List
Enterprise Ireland’s UK
office plans to run an ongoing
campaign highlighting
companies bringing Irish
innovation to the UK, profiling
them on the EI UK LinkedIn
group and via @EI_theUK
on Twitter. For further
information, email john.hunt@