The Enterprise Ireland eBusiness Unit is hosting an eMarketing event for clients on Thursday the 22nd of October 2009, in the Clarion Hotel, Liffey Valley Dublin 22.

This event will focus on how client companies can use the Internet to market their products and services more successfully in international markets. Learn about the strategies and processes needed to identify, reach and retain new customers on the Web. A case-study will also be presented, giving details on how to run a successful online marketing campaign.

The event is specifically targeted at those who work in international marketing and sales, or those responsible for their company’s online marketing strategy. Leading experts in their fields will cover topics such as:

• Using the Internet to grow your business;
• Developing an effective email marketing campaign;
• Business Blogging and Social Media;
• Web Analytics and online advertising;
• Building a best-practice web site.

Information will also be provided on Enterprise Ireland's eMarketing support programme – the eBusiness Management Initiative.