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Advanced
How To Guides
Promoting your Online Presence
If you are prepared to invest in developing a website,
then be prepared to budget for promoting it. Build it
and they will not come! You will probably need to allocate
a budget at the time you launch the site and for most
businesses, there will be a need to allow a budget for
ongoing maintenance and future site developments. Think
of website developments as an evolving process that
enables your business to compete more effectively -not
a one-off project. The good news is that if you invest
wisely in a website, the benefits can be enormous and
even better, your investment can pay for itself over
and over again.
This
guide is designed to help you get the very most from
your site so that you can maximise the enormous opportunity
it presents.
For
a printable PDF version of this guide please click here.
Note: you will need to have Adobe Acrobat reader
to view these documents.
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