Do some soul searching

Do’s and Don’ts of Developing your Vision Do start with a totally open mind Do research your vision with all stakeholders Do consider the way in which technology may change the existing environment Do define your business model clearly Don’t allow cutting-edge technology dictate your vision Don’t restrict your thinking with existing limitations Don’t be afraid to experiment; the research will verify the concept

So take time out to think through where your business is at, not just in terms of where the markets lie today rather in terms of where they are likely to go. Recent technological developments have drastically changed the face of many sectors; ask a travel agent about Ryanair.com!

Dubarry, the footwear manufacturer based in Galway, spent time clarifying their vision of the company at the outset of their eBusiness project. Marketing Director, Michael Walsh, believes that the basic research carried out at the start of the project is what made the difference in the successful implementation of an eBusiness strategy for Dubarry. “For anybody about to start the process, the work that we did initially, the soul searching about understanding our own business, it’s crucial to do that... looking back I think all of that was what set us on the right road.”

Have a clear simple vision. Part of Arklow based Vitra Tiles’ vision was “To help extend our marketing activities to a larger portion of the market at a higher speed and lower cost”