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Developing your first website

4. Get Online before your website Goes Live!

If you are building a website then your company will have to be accessible online (e.g. through an email address at a minimum).

In order to go online for the first time you will need:
  • A computer, with a network card and a modem (usually built in)
  • A telecommunication connection [an analogue, i.e. ordinary phone line or an ISDN line or a DSL connection]
  • A connection to the Internet provided by an Internet Service Provider (ISP)
  • A Browser, typically Internet Explorer or Netscape Navigator and email software.
All of these terms are explained in our Beginners How To Guide called "The Basics of IT".

Guidance on choosing an Internet Service Provider is provided in our "Advanced How To Guide on that topic

The Internet Service Provider that you choose will provide you with at least one email address, if not more, as well as an connection to the Internet . They may also provide hosting facilities i.e. a space on their server to store your web site. Alternatively you may decide to allow your web developer to host your site and set-up your corporate email addresses as it is likely that as a supplier, the developer will offer a certain amount of technical support after the site goes live and therefore will need access to it.

Domain Name Registry

One of the first things that you should do when developing your website is to register your domain name. A domain name identifies your website on the Internet , just as a phone number identifies your telephone to the telephone company. It is also sometimes referred to as a URL (Unique Resource Locator) or as a web address. An example is www.enterprise-ireland.com. Your domain name is a very valuable marketing tool and should be chosen with great care. When a company has gone to the expense of choosing a domain name and paying a developer to set up a web site, it should use every means available [for example on all outgoing documentation such as letters, invoices, emails, business cards, and so on] to continually remind customers and potential customers of the URL. Make sure you keep your registration up to date by paying the renewal fees on time and that you, and not your website developer, is the legal owner of your domain name.

5. Manage the Development Process

In order to manage a website development, you need to have clear responsibilities, clear deadlines, clear procedures and an appointed team available to put in sufficient time to manage this process.

Website Specification

Once the supplier is selected, they should develop a Website Specification based on your requirements as set out in the Request for Tender document. You should be requested to sign this off as official agreement on the expectations of the development. This is a vital step in the process and if your supplier does not provide you with a specification at the outset you must request one - otherwise there can be mis-understanding about what the website will deliver.The specification should also benchmark deliverables and timescales and these can be used to help you manage the project and ensure that it is kept on track.

Costs

In order to manage costs, you must agree the final cost in relation to the specification that you have signed off. You must be clear that no additional or hidden costs will arise in the delivery of the agreed specification. This must form the basis of your contract to appoint the supplier.

Meetings

Regular meetings should be held with the development team and ready access and availability will be essential between the suppliers project manager and the company's project manager.

Testing

As the site nears completion begin testing the site. Many developers have extranets that allow you to view the site as it is being developed. This means that, using a password given to you by the web developer, you can view the site over the Internet , but that, until you are happy with the final product, it remains invisible to anyone without the necessary password. As the site nears the end of development get a group of testers together and get them to look at the site, particularly looking out for broken links, typos and images that are not showing. Can they find all the information on the site easily? Do they have difficulty with any part of the site? For a detailed guide on managing an eBusiness project, which outlines many oif the processes you will need to adhere to in relation to your website, click here

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National Development Plan The Programmes of Enterprise Ireland are co-funded by EU Structural Funds