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Enterprise Ireland
Annual Report and Accounts
2006

'Game on' for Galway-based Nephin Games expansion

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Facing rapid export growth due to the success of its innovative technology, Nephin Games Ltd develops 'socially interactive' mobile phone games from its base in Galway city.

One of Enterprise Ireland's high potential start-up class of 2005, Nephin Games has raised investment worth over €1.75 million since its inception in 2004.

The unique Nephin technology allows users to play branded mobile phone games with friends and communities of like minded people.

Within each game Nephin's patented Community Metrics Platform technology captures customer intelligence, creating a powerful marketing and communications channel for brand owners to reach global audiences at an incredibly low cost.

The Galway exporter has recently closed several deals with major content developers, publishers, entertainment and media companies in the US, including Disney, MTV, and ESPN.

Nephin's latest game is tied to and marketed with the Warner Bros hit TV series Nip/Tuck. It has also created Greek Games, a game based around leading US comedy brand National Lampoon, and the award-winning WKN Kickboxing for mobile. Games from Nephin are now played on millions of mobile handsets worldwide.

With the right level of capitalisation in place the games developer is now planning significant further expansion.

Founder and CEO Alan Duggan says:

"We have seen unprecedented demand worldwide and recent deals underline our position as a major player in the creation of compelling social interaction in mobile games."

Duggan says expectations are for Nephin to have 24 staff within 18 months, up from 12 people currently, and the expansion plans also include opening an office in the US.

Duggan adds:

"Our main export market is the States, and being a Galway located Irish company does us a lot of good in terms of creating goodwill there."

Having assisted Nephin from pre start-up stage, Enterprise Ireland, through its US-based overseas team, is currently working with the company to ensure it gets in front of the right potential clients.

Duggan says:

"Enterprise Ireland's support has been invaluable in getting the business to where we are today. Just having a person on the end of the phone to answer questions has alone been of significant help."

In developing its cutting-edge technology for multinational brands and their consumers Nephin works in close cooperation with device manufacturers such as Nokia, SonyEricsson, Motorola and Qualcomm, as well as network operators like Vodafone, Orange, Cingular and Verizon.

www.nephin.com (link opens in a new browser window)

Image of Alan Duggan, Chief Executive Officer
Alan Duggan, Chief Executive Officer

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