The GyroPak® System was launched in 2004 as one of the most advanced and innovative wrapping systems in the world. The system is an innovative and effective method of packaging all types of products that are currently packed using pallets – from corrugated boxes to aluminium cans. It eliminates the need for expensive pallets, creating potential real savings in excess of 70% on current transport packaging costs. This market is valued in excess of $21 billion per year.
Through support from Enterprise Ireland Tanco has been able to develop state-of-the-art packaging systems such as the GyroPak® System and expand its market reach as well as its industry diversification.
Tanco exports 95% of its product and its major markets are the UK, Norway, and Germany. However Tanco’s emerging target markets such as North America, France and North Korea are beginning to play an even more critical role.
These markets were developed in 2004. Through Enterprise Ireland, Tanco identified Marketlink which has become its marketing partner in the US. This move from using distributors to using an agent has enabled Tanco to get closer to its customers and double its exports of machinery to the US in a single year.
In addition, Tanco is successfully expanding in European markets, such as the difficult French market. With assistance from Enterprise Ireland Tanco identified distributors in France and is making good progress in the market. Tanco also completed a market visit to Poland with Enterprise Ireland to assess market opportunities for its GyroPak® System.
