Enterprise Ireland
Annual Report and Accounts 2004

Swan Net Gundry

• Homepage
• Chairman's Statement
• Chief Executive Officer's Report

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• Section 1
  Achieving Export Sales
  • Trade Mission to Japan and Korea
  • Enterprise Ireland International Network
  • International Expatriate Networking
  • Tyrone Productions
  • Swan Net Gundry
• Section 2
  Investing in Research and Innovation
• Section 3
  Competing Through Productivity
• Section 4
  Starting Up and Scaling Up
• Section 5
  Driving Regional Enterprise

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• Membership of the Board & Committees
• Organisation Structure
• Statutory and Other Notices
• Financial Statements
• Office Network

Swan Net Gundry is a manufacturer of fishing nets and an international service company to the fishing industry. Based in Killybegs, Co. Donegal, the company’s exports account for 35% of its €16 million turnover. This represents an increase of 10% in exports in 2004 as Swan Net Gundry expands in markets such as the US, the UK, Australia and Chile.

The company’s international success has enabled it to expand during difficult trading times for the fishing industry as a whole. This success resulted from a strategy based on diversification of market and product. In order for the company to beat local competition in its target markets, it needs to offer customers a local service base to maintain its nets and other products.

In 2004, Swan Net Gundry opened a service base in Chile, augmenting its six other service centres in the UK and the US. This level of market commitment is crucial to win sales and to retain customers for repeat business.

The company also continually invests in market research and product innovation. Enterprise Ireland assisted Swan Net Gundry in terms of strategy, R&D and on-the-ground support from its overseas offices.

Swan Net Gundry has recently diversified into producing sports nets and also safety nets for the building industry. Further expansion is planned and the company will begin exporting to new target markets outside Europe. Swan Net Gundry currently employs 100 staff, 75 of whom are based in Donegal.

www.swannetgundry.com