Libra Designs

• Homepage
• Chairman's Statement
• Chief Executive Officer's Report

• Section 1
  Achieving Export Sales
• Section 2
  Investing in Research and Innovation
• Section 3
  Competing Through Productivity
  • First time exporters take off with First Flight
  • Heartlands USA Best Practice Mission
  • Libra Designs
  • General Paints Ltd.
• Section 4
  Starting Up and Scaling Up
• Section 5
  Driving Regional Enterprise

• Membership of the Board & Committees
• Organisation Structure
• Statutory and Other Notices
• Financial Statements
• Office Network

The fashion industry is known for its fast changing dynamics, with innovation in product design needed from season to season. Libra Designs excels in this and their customers have just recognised them for it, winning the coveted Drapers Record Womenswear Brand of the Year Award 2004 in the UK. This prestigious award is the highest accolade in UK fashion retail. It is voted on by retailers and takes into account a wide range of issues such as quality, fit, delivery and customer service.

Libra has in recent years completely changed its business model and transformed itself from being a clothing manufacturer into a fashion design company. The company delivers a wide range of unique womenswear collections, including accessories, targeting high-end retailers and achieving exports of 75% of total sales.

The company’s productivity has increased significantly as management focused on process efficiencies and targeted marketing. As part of Enterprise Ireland’s Supply Chain Management programme, Libra developed a five-year plan. This plan took shape in 2004 with the implementation of a number of initiatives aimed at reducing costs and improving service to its customers, the strengthening of its design team and the appointment of a new Chief Executive Officer to take them on to another level.

Libra is now an established presence in the UK quality womenswear retail sector and is known for innovative design ideas, such as its new range for ladies with a fuller figure. The company is looking at developing its export reach into Continental Europe with the assistance of Enterprise Ireland’s overseas offices. Having also received the Irish Exporters Award in 2003 Libra is growing from strength to strength. It is already designing its 2006 ranges and is geared for 12% growth in 2005.

www.libra-design.com

Libra Designs receiving the Drapers Record 'Brand of the Year' award. Pictured from left: Brian Beggan, Joint Managing Director, Libra Designs; Marguerite Higgins and Bernie O'Farrell, Chief Designers, Libra Designs and comedian Jack Dee.