Limerick Company Tango Teleco Announces Latin American Launch of its SMS Advertising Solution

Minister McGuinness Leads Enterprise Ireland Trade Mission to Brazil

Limerick  Company  Tango  Telecom,  a  provider  of  advanced messaging and real-time  charging  solutions, today (Tuesday 27th May 2008) announced the launch  of its SMS Advertising platform during the Enterprise Ireland trade mission to Brazil and Mexico this week.

The trade mission  is  being  led by Ireland's Minister for International Trade,  John  McGuinness,  T.D. and Frank Ryan, Chief Executive Officer of Enterprise Ireland.  41 Irish firms are taking part in the mission.

Tango´s iAX SMS Advertising is designed to deliver targeted and relevant SMS advertising to mobile subscribers in a variety of ways such as via peer-to-peer messaging, or inserted in sponsored SMS delivery reports.  The solution also provides detailed reporting and tracking for operators and advertisers, as well as advanced opt-in and opt-out functionality for subscribers.

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For further information contact:

Ciara O'mahony, Press Officer, Enterprise Ireland  tel: +353 (01) 8082284 mobile: 087 2043435