The International Selling Programme is developed and delivered by the Dublin Institute of Technology www.dit.ie in conjunction with a panel of world-class sales and management experts and practitioners.
The programme comprises of eight two-day modules, delivered over a nine-month period from January to October 2010. The timetable and modules are structured to take account of participants' busy work schedules. Each module is accompanied by practical, company-specific assignments and, at the end of the programme, you will develop an international sales plan aligned to your company's overall business strategy and growth targets. There will also be two workshop days for company CEOs/Sponsors which are designed to support embedding of the programme learning throughout the entire organisation.
You will be assigned a selling expert to work with you as a programme business advisor, helping you to implement programme learnings and achieve an immediate impact on your sales ability.
There will also be two workshop days for company CEOs
Why should you sign up?
This Programme will help you to:
- Grow your international sales
- Increase your market share and profitability
- Strengthen your long-term export position
- Enhance the sales skills of you and your company to give you a competative edge in the global marketplace
- Widen your international network of contacts
- Acquire third-level accreditation
What is covered?
The Programme focuses on three themes:
- Developing international sales strategies
- Enhancing international selling skills
- Managing international sales processes
It covers all aspects of export selling such as:
- Strategic positioning - compelling value proposition
- Sales Process - lead generation and growing the pipeline
- Competitive Selling - personal selling skills and advanced techniques for closing the deal
- Channel Management - selecting routes to market
- Presentation Frameworks - practical tools to move the sale forward
- International market entry strategy - proven market assessment tools
- Key Account Management - qualify/grow key accounts and apply CRM effectively
- Culture and Negotiation - practical tools to negotiate based on cultural understanding
- Face-to-face international buyer sessions
- Sales Development Plan - Create a plan tailored to the needs of each individual company
Please click below to download the International Selling Programme Brochure 2010.