The International Selling Programme is developed and delivered by Dublin Institute of Technology (DIT) in conjunction with a panel of world-class sales and management experts and practitioners.
It comprises eight two-day modules , delivered over a nine-month period from January to October 2009.
There will also be two workshop days for company CEOs
The timetable and modules are structured to take account of participants' busy work schedules.
Each module will be accompanied by practical, company-specific assignments and, at the end of the process, you will develop an international sales plan aligned to your company's overall business strategy and growth targets.
You will be assigned a selling expert to work with you as a programme adviser, helping you to implement programme learnings and achieve an immediate impact on your sales ability.
Why should you sign up?
This Programme will help you to:
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Grow your international sales
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Increase your market share and profitability
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Strengthen your long-term export position
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Enhance the sales skills of you and your company to give you a competative edge in the global marketplace
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Widen your international network of contacts
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Acquire third-level accreditation
What is covered?
The Programme focuses on three themes:
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Developing international sales strategies
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Enhancing international selling skills
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Managing international sales processes
It covers all aspects of export selling such as:
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Stratgeic positioning - compelling value propositions
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Sales strategy and market selection
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Channel management - selecting routes to market
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Face-to-face international buyer sessions
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Key account management and Customer Relationship Management (CRM)
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Strategic sales planning
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Personal selling skills
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Doing business overseas
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Negotiation skills