Selected Faculty Biographies

Dave Stein is founder and CEO of ES Research, a US business advisory firm that helps evaluate, select, implement and measure sales improvement programmes.  Through his past work as a sales consultant, coach and trainer, Dave offers a unique view of sales methodologies and training approaches.  Dave is Author of How Winners Sell: 21 Proven Strategies to Outsell your Competition and Win the Big Sale(Kaplan Press 2004).

Lynette Ryals is Professor of Strategic Sales and Account Management at Cranfield University.  Prior to researching and teaching sales, Lynette was a fund manager and stockbroker, later working on corporate development acquisitions.