Developing an effective strategy is the single most important activity your company will engage in.  It will:

• provide a clear focus and establish ground rules for everyone in your company on where you are going and how you are going to get there
• determine which markets you serve (this in turn will determine which products and services you produce,who your customers and competitors will be and which markets you won't serve)
• determine what product and service benefits you will deliver to your customers
• determine the extent to which you will be able to develop competitive advantage ( this in turn will influence your ability to grow sales, exports and profitability)

Click here to see how Enterprise Ireland can assist you in developing an effective strategy.

Click here for more details on an effective Strategic Planning Process model.