It is important to remember the following when selecting export markets:

• Concentrate on a few markets, do not spend time examining several at once. 
• Do not overlook some of the similar markets. Competition may be less formidable than in the larger markets. 
• Choose a market where there is enough potential to justify your efforts. 
• Choose a market where your product will have some competitive advantage (design, price, performance, quality).
• Plan to spend time and money visiting the market before you commit your company to exports. These visits will help you to understand the practical problems that can arise. 
• Stay away from markets in which import restrictions or exchange controls will restrict your scope. 
• Be sure that you can handle business promptly before you accept your first order. 
• Make full use of Enterprise Ireland's services and seek advice from other sources.
  

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