The Government’s Asia Strategy  highlights the growing importance of exports to Asia and the necessity to target our export marketing efforts appropriately within the Asia region. Opportunities in such a large and populous continent vary greatly from country to country and it is important to have some understanding of each market and the differences between them in order to identify those markets most suitable for your products or services.

Helping clients win international sales and establish in Asia are priorities for Enterprise Ireland.  Providing companies with essential market information, introductions and in-market supports are elements in advancing these priorities as they enter and develop markets in Asia.

In order to further these aims Enterprise Ireland have designed the First Flight Asia Programme, a systematic process for developing sales in Asia, and preparing clients to successfully operate and develop sales there.

The core of the programme is a self-assessment process designed to help you determine your export market readiness.  Click here for details of how the First Flight Asia process works.

Click here to view the FFAsia Mentor Application Form which should be completed and submitted to

First Flight Asia