Enterprise Ireland has developed a series of workshops aimed at rapidly embedding the proven tools of best international selling practice into Irish companies across all industry sectors who are looking to upskill for export growth and who want access to selling skills development in a readily accessible and user-friendly format.
Drawing on the collective experience of our team of international market advisers, past and present, and responding to consistent feedback from the customers and target customers of Irish companies, the Excel at Export Selling Workshop Series maintains a deliberate focus on the three fundamental building blocks of successful international selling:
| 1. Developing a Compelling Value Proposition | Messaging & Value Proposition |
| Successful Market Entry |
| 2. Following a systematic repeatable Sales Process | International Lead Generation |
| Sales Pipeline Management |
| 3. Executing a well-defined Route to Market strategy | Partner Skills Development |
| Partner Channel Management |
These workshops are designed to equip Irish companies with the skills to truly make an impact on international markets and master the fundamentals of export selling.
Upcoming Workshops 2013
Each workshop is one day in duration and offers an individual company follow-up session with the expert facilitators to maximise impact. Participation in both elements of the programme – the workshop and follow-up session (usually 2-4 weeks after the workshop) - is essential to successful implementation.
All workshops are held in Dublin unless otherwise stated.
For further information, please contact:
Bridgin Durnin
Event Co-ordinator
Enterprise Ireland
Tel: + 353 1 7272734